A few years ago, I started a bookstore called Spasso Café – a SMEs with warm little place full of laughter, discussion, and the tantalizing aroma of coffee. For two years, Spasso flourished and became a popular gathering place in our town.
But everything changed when the pandemic hit.
Instead of closing the doors to save the business, I decided to stay open full-time so that the entire team could continue to make a living. It wasn’t a business decision – it was a human one. Unfortunately, that decision led to the permanent closure of Spasso. It was a bittersweet moment, but also a turning point that changed the way I saw the world.
In the midst of the devastation for all SMEs,
a realization grew and I began to study the trend of digitalization. Not just the technology, but the mindset. I realized that many SMEs like Spasso failed not because they didn’t want to change, but because they didn’t know when and how to change. Many rush into digital without a strategy and end up failing not because of a lack of intent, but because they took the wrong steps.
That’s where Brandingin.id comes in.
Brandingin.id: Built with Empathy, Guided by Experience Brandingin.id is not just a digital agency.
It is a tangible form of life lessons I have experienced myself. Its mission is clear: to help SMEs get digital transformation right – not fast.
We help SMEs answer key questions:
- Is my business digitally ready?
- Which parts need to be transformed first?
- Which platform is the most appropriate and efficient?
- How can I manage my own content without headaches?
We believe that successful digital transformation starts with understanding. Because transformation is not just about technology, it is about readiness and purpose.
Why WordPress?
WordPress currently powers 43.3% of the world’s websites. And not without reason. It’s flexible, easy to use, and ideal for SMBs that want to be self-sufficient in content management.
So if there’s an easier way, why make it harder for SMEs?
From Branding to Interactive Web
At Brandingin.id, we don’t just talk about appearance. We help SMEs to develop:
- A brand policy that fits the vision.
- An interactive and modern WordPress website.
- An SEO strategy to be found by customers.
- Visual content like product photos & social media content.
- Even application development if needed.
We believe that every small business has great potential. Our job is to package that potential in a way that makes the most of it in the digital world.
Conclusion: For the Fighters of SMEs I believe that every SME is a fighter.
And like all fighters, we need tools and guidance. Brandingin.id is not here as a savior, but as a traveling companion.
So, if you are an SME owner who is confused at the crossroads: survive, change or give up – remember that change is not about how fast you move. It’s how fast you move.
We are here. Ready to listen, help, and walk with you.
