Behind the Design: How Brandingin.id Was Built as a Digital Transformation Partner for SMEs
The story of Brandingin.id is one of passion, innovation, and community. It didn’t start in a boardroom—it started in a cozy book café called Spasso, a passion project that grew to become a local favorite. For two years, it was a vibrant hub of ideas, connection, and community. However, when the pandemic hit, the café had to close its doors, joining the many small businesses that faced challenges. But this wasn’t just any ordinary book café—it was a place of passion, innovation, and community. We made the decision to remain open during those challenging months, ensuring our team continued to earn a living.
This experience became a pivotal moment for us, shaping our approach to entrepreneurship. I witnessed firsthand how many SMEs—no matter how passionate or hardworking—struggled with the sudden push toward digitalization. Some adapted too quickly without a strategy, investing in tools they didn’t understand or need. Others waited too long and were left behind. I realized what was missing wasn’t just technology, but a guide. I knew that what was needed was someone to help them ask:
- Are we ready for digital transformation?
- What should we do first?
- How can we do it efficiently, affordably, and meaningfully?
That’s why I built Brandingin.id
That’s why I built Brandingin.id.
From the ground up, we designed this agency with empathy, strategy, and clarity in mind. Our mission goes beyond just building websites—it’s about delivering answers that truly matter. We chose WordPress as our foundation because it empowers business owners to manage their content with ease. We’ve crafted structures that speak the language of SMEs: clear, friendly, and purposeful.
Our vision is crystal clear: to support SMEs in making the right digital moves at the right time. We’re not in a rush. We’re not about complicated solutions; we’re about simple, effective results. Just what they need, when they need it.
Brandingin.id isn’t just a creative agency; it’s a team of passionate professionals dedicated to making your digital dreams a reality. It’s a response to real struggles, a product of experience, and a commitment to building a digital future that is inclusive and sustainable for small businesses.
I’m thrilled to tell you why I use WordPress as a digital transformation solution for SMEs.
WordPress is the clear choice!
WordPress currently dominates with a whopping 43.3% of websites worldwide. It’s no surprise, then, that it’s the go-to platform for so many. It’s flexible, user-friendly, and perfect for SMEs looking to take control of their content management.
If there’s an easier way, why make it harder for SMEs?
