Asahimas Chemical started its digital transformation journey with a clear mission — to revamp its website and boost its brand visibility. Although the company plays a major role in shaping modern civilization by supplying essential materials like PVC, glass, soap, and plastics, many people still don’t realize its impact. To fix this gap, Asahimas set out to build a digital identity that connects with today’s society, especially younger audiences.
One of the top leaders had a brilliant vision — to develop a website that not only looked professional but also radiated strong engineering energy. I translated that vision into a bold and clean design that instantly earned enthusiastic feedback.
Concept
Take a look at the screenshot below. Pretty impressive, right? The minimalist look combines elegance and strength, which is exactly what you’d expect from an engineering powerhouse like Asahimas.
We didn’t stop there. We built a special section packed with inspiration to attract young talent to the Asahimas team. We called it “Life at ASC”, a name that captures the spirit of working at a future-focused, people-oriented company. This page reflects the values that resonate with today’s youth — purpose, innovation, and impact.
Using strong references, creative storytelling, and a modern design flow, we crafted this page to become a magnet for top talent. We’re confident this approach will help Asahimas grow its brand and workforce alike.
Conflict in Taste
Later, the team at ASC decided to take the direction in a slightly different way, due to evolving internal preferences. I fully embraced this shift and continued contributing to the process with excitement. With Aryo’s support, I also developed a design guideline that matched their final vision.
Honestly, I still have a soft spot for the original concept — but watching the client’s ideas evolve into something unique was a fulfilling experience. Curious about how it turned out? Check it out below! And while you’re at it, feel free to browse my other works — there’s more creative energy where this came from.
